Accelerate digital product launches leveraging Shopalyst

HIGHLIGHT Increased digital agility by a 10X reduction in lead time

Context

This brand was launching a new variant of its popular product. The digital media plan included social, display and video ads. They needed landing pages for these ads that helped consumers discover the brand and the new product variant, and be able to shop seamlessly from their partner e-commerce sites.

Solution

Using our landing page builder, the brand's creative team was able to craft multiple versions of the brand launch experience and activate this on their display, video and social ad campaigns.

Results

The brand benefitted from increased digital agility - they could launch the ad campaign 10X faster compared to traditional approaches to building microsites.