Acquire brand first party PII audience data at scale

HIGHLIGHT 6X reduction in cost of customer data acquisition

Context

The brand wanted to engage audiences, learn more about their category and brand preferences and build first party audience segments using PII.

Solution

The brand signed up content from a popular astrologer with a large following, and activated a campaign during the Chinese New Year where the demand for zodiac/astrological predictions are high. Leveraging our landing page builder, the agency set up a survey widget that delivered the forecasts based on user inputs. It also included questions that helped profile users’ shopping preferences.

Results

The campaign delivered stellar results, Over 100K users participated in the survey in just under a week. This campaign reduced cost of customer acquisition by 6X, and reduced the time to market by 10X.