Maia : An AI powered copilot for Marketers

Brand communication with digital consumers has gotten harder owing to proliferation of choice and dwindling attention spans. The complexity of media channels, formats, placements and algorithms place new demands on the craft of marketing. Modern marketers need easy access to data to plan and optimise their work, and also need agile means to take actions in a timely manner. That’s why we’re introducing Maia, an AI-powered copilot designed to democratise access to data and automation and help marketers win the hearts of consumers and the minds of algorithms.

Marketing success relies on the ability to glean actionable insights from vast amounts of consumer, campaign and commerce data. However, the complexity of processing diverse datasets can easily overwhelm marketers, leading to delays in gaining insights and hindering timely decision-making. Maia revolutionises this by offering intuitive, conversational access to these insights  bypassing the need for rigid dashboards and static reports.

Managing advertising campaigns involves navigating multiple functions. Maia brings these elements together, guiding marketers through each step of the process. Whether it’s building an audience segment, developing compelling creatives, building brand experiences or automating entire campaign workflows, Maia offers a helping hand leveraging the right data and capabilities from the Shopalyst Discovery Commerce Cloud.

Dynamic Data Exploration: Instead of being restricted by predefined reports, marketers can ask Maia specific, natural language questions to dive into any slice of their data—however granular or unique it may be.

Visual Insight Augmentation: Data becomes actionable when it’s easy to comprehend . Maia goes beyond text-based answers by augmenting responses with visually intuitive components, making complex data easy to understand and actionize.

Contextual Clues and Recommendations: Maia not only answers questions but also suggests related topics and insights, making the conversation more engaging.

Trusted Data Environment: We understand the importance of data security. Maia operates within the boundaries of the Shopalyst Discovery Cloud, ensuring that enterprise’s proprietary data never leaves the secure perimeter.

Constant Evolution: We’re continuously enhancing Maia with new prompts and capabilities, empowering marketers to push the limits of what’s possible.

Maia is here to put the power of data-driven marketing back into marketers  hands. Say hello to the AI-powered copilot and discover how it can unlock new possibilities.