ACE this Valentine’s Day campaigns with Shopalyst
Valentine’s Day is projected to be even more profitable for brands in 2025, with global spending expected to reach $28.8 billion. This represents a 5% increase from 2024, providing brands with a significant opportunity to capitalize on this festive season. To capture this growing market, it is crucial for brands to adopt smart evidence-based marketing approaches and implement effective Valentine’s Day marketing ideas.
At Shopalyst, our AI-powered platform connects people with the products they love, making it easier for marketers to leverage evidence-based marketing capabilities and create successful Valentine’s Day campaigns. Our platform can help brands through our ACE framework as follows
Reach the Right Audience at the Right Time:
Our Audience Builder can help brands reach festive shoppers (Ex: interested in gifting, Valentine’s Day) on popular media platforms to increase targeting relevance. 1P data acquired using Shopalyst can also be leveraged for effective remarketing in future campaigns. Our no-code platform makes it easy for marketers to activate Valentine’s Day campaigns with a faster time to setup.
With increased targeting relevance, brands have seen up to a 20% reduction in CPMs through better targeting with Shopalyst.
Increase Relevance with Product-Aware Creatives:
Our Creative Builder can help brands complement their hero creatives with product-aware creatives that are shoppable. Bring in rich product information along with your product packshot and serve this on popular ad formats like carousel ads, reels, shorts and more to drive higher ad engagement.
– Automated Information Layering: Enhance images with key details like prices, ratings, and product benefits tailored for the Valentine’s Day season, perfect for creating Valentine Day creative ads.
– Price and Ratings Integration: For catalog formats, include up-to-date pricing and ratings for relevant product appeal, especially for last-minute shoppers seeking quick gifts.
– Highlight Product Benefits: Use overlays to showcase why your products are perfect for Valentine’s Day—whether it’s romantic gift sets, limited-edition items, or special discounts.
Drive higher Revenues with brand Commerce Experiences:
Create Valentine’s Day-themed immersive experiences that captivate your customers with seasonal designs, exclusive offers, and curated product collections. Shopalyst makes it easy to build immersive experiences that offer a meaningful value exchange based on your campaign context.
These could be:
– Customized Animation like floating hearts across the page
– Drag-and-drop gift card creator for personalized messaging
– Dynamic content that adapts automatically depending on the audience, keyword search, or user activity.
Personalization and Automation for Valentine's Day Campaigns
– Automate this entire workflow to personalise content, context and commerce using our automation toolkit.
– Activate regional based targeting and personalisation at scale through our platform.
Monitor, Evaluate, and Enhance Campaign Performance
Track, measure and optimize performance for your V-day campaigns with our full funnel reporting and market insights.
– Full-Funnel Reporting: Gain insights into customer behavior and campaign performance at every stage of the customer journey, from initial awareness to final purchase.
– Market Insights: Stay ahead of the curve with real-time data on market trends, competitor activity, and consumer preferences.
– Optimize for Success: Use data-driven insights to continuously refine your strategies, allocate resources effectively, and maximize the return on your marketing investment.
Maximize ACE’s capabilities & scale this festive season
Shopalyst’s ACE Framework is transforming digital marketing by combining three essential pillars: precise audience targeting, creative shoppable content, and seamless commerce experiences. This comprehensive solution empowers brands to achieve exceptional results, particularly during key shopping events like Valentine’s Day.
By leveraging Shopalyst’s advanced tools, you can design captivating Valentine’s Day ads, create immersive experiences and launch personalized campaigns that resonate deeply with your audience. Whether it’s promoting exclusive products, running events or sending personalized offers, Shopalyst provides everything you need to ensure your Valentine’s Day campaigns are a resounding success.
