Improve Display Ad Campaign Performance Using Shoppable Ads

HIGHLIGHT 12x Higher Engagement with Shoppable Ads

Context

The brand primarily relied on display ads for its awareness campaigns. However, they wanted to enhance their strategy by integrating a seamless path to purchase within the ad creative, allowing users to explore product details and choose their preferred retailer without disrupting their shopping journey.

Solution

Leveraging our landing page builder, the brand activated a shoppable ad that serves a dynamic storefront at the impression time. The store helps users compare and choose retailers while they are viewing the ad itself.

Results

This approach led to a 12X increase in engagement with shoppable ads, significantly enhancing user interaction and purchase intent.