Amp influencer marketing with Discovery Commerce

HIGHLIGHT 3X increase in follower engagement and attributable sales

Context

This beauty brand signed up a popular movie star as their brand ambassador. They wanted to connect with her followers on Instagram, and drive engagement and sales.

Solution

Leveraging our landing page builder, the brand worked with the influencer to create a guided selling experience that helps her followers choose the right shade that works best for them. This page was used as a destination for her Instagram bio link, and was also used in her posts and updates.

Results

This campaign delivered 3X increase in follower engagement and attributable sales. The campaign also helped the brand acquire rich audience signals that helped them build the right first party audience segments.