Conversational Commerce powered by chat bots

HIGHLIGHT 10X reduction in lead time and costs

Context

The brand wanted to activate conversational commerce through a brand chatbot on Facebook Messenger.

Solution

Using Shopalyst Studio, the brand quickly set up a chat bot using our drag-and-drop interface. This helped engagement with shoppers through relevant conversations, and also product recommendations with a friction free path to purchase.

Results

The brand could activate this campaign in a matter of days and benefited from a 10X reduction in lead time and costs. The campaign also activated offline shoppers into a meaningful online conversation leveraging codes printed on product packaging. This approach resulted in a 2X jump in engagement and sell thru rates.