Digital experiences that connect to offline shopping
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Context
This brand wanted to drive traffic to offline stores from their digital ads activated from social media and display campaigns. They also wanted to use digital coupons as a means to encourage product trial.
Solution
Using our landing page builder, the brand set up a store locator widget along with a redeemable coupon for shoppers. Based on the locations the ad targeted, the landing page renders a map with nearby stores and features available coupons to redeem.
Results
The brand could activate this campaign in a matter of days and benefited from a 8X reduction in lead time and costs. The campaign effectively engaged digital consumers and helped them discover relevant products. The offline purchase option along with a coupon helped drive traffic to stores.