Marquee CPG increases agility of ad operations by 10X
Context
A multi brand CPG company activates monthly ad campaigns on Google Ads, Facebook, TikTok, and DV360. As part of their precision marketing initiative, they set up thousands on ad line items corresponding to different audience segments, locations and creatives. This was a manual and time intensive effort performed by multiple ad ops teams, and was not scaleable.
Solution
By leveraging ads automation by Shopalyst, they now simply upload a spreadsheet with their multi-brand media plan and our platform automates the ad set up and activation on individual media platforms like Google Ads and Facebook. Performance monitoring, optimization and reporting is also automated.
Results
The brand observed a 10X reduction in lead time for campaign set up. This also helped them scale their precision marketing program across multiple platforms without increasing the complexity of their ad operations.