Offline to online brand activations using QR codes

HIGHLIGHT 2.5X increase in earned media traffic

Context

This brand wanted to extend their digital presence and activate audiences beyond their websites and social media handles, particularly to offline locations like bars and retail outlets.

Solution

Using our landing page builder, the brand built a rich media experience that helped brand discovery through cocktail recipes and other engaging content. Related products were featured alongside with an easy path to purchase.

Results

The brand benefitted from a 2.5X increase in earned media traffic. The users from this activation demonstrated a 3X increase in engagement rates.