Retarget, Up-sell or Cross-sell to your brand shoppers

HIGHLIGHT 4X increase in ad activated shopping trips

Context

This brand wanted to retarget their active shoppers using first party data (acquired using shoppable landing pages). Their cross-sell and up-sell campaigns required activation of ads with a curated catalog of products.

Solution

Using our automation, the brand generated curated product feeds that were used to set up catalog sales campaigns on Facebook and Instagram. The landing page for the Buy-Now CTA was an automatically generated comparison shopping page. The ads were optimized for a conversion event on the landing page.

Results

This campaign delivered 4X higher ad activated shopping trips. The conversion events recorded were 2.5X higher compared to baseline campaigns.