While your online store is great for organic visitors to explore products, e-commerce product pages aren’t your best bet when it comes to making the sale to an ad activated user.
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Shoppable landing pages combine the benefits of a focused marketing page with e-commerce capabilities, allowing visitors to make purchases directly from the page without needing to navigate to a separate online store.
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The landing page serves a crucial role in marketing campaigns, especially for paid advertising, email marketing, and social media promotions.
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Quality Score measures the relevance and utility of your ad and landing page to someone searching for keywords you target. Learn more on ways to achieve higher scores for your campaigns.
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Activate frictionless shopping from ad clicks by directing users to a page that offers experiential commerce curated by the brand.
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