Viewpoints and insights from Shopalyst

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

With Google Chrome finally starting its gradual phase out support for third party cookies

Open Network for Digital Commerce - Everyone’s Commerce

A marketer’s guide to winning Ramadan shoppers

Shopalyst offers brands a marketer friendly platform to power Discovery Commerce:

When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.

A playbook to help brands activate Discovery Commerce to build brands and drive sales from Facebook Ads - FB, IG and the Audience Network

A playbook to help brands activate Discovery Commerce to build brands and drive sales from Google Ads - Search, Display, Video.

Large multi-channel CPG brands should make it easy for consumers to discover products they love and offer a choice of shopping options - own D2C storefront, e-marketplaces or offline stores.

Quality Score measures the relevance and utility of your ad and landing page to someone searching for keywords you target. Learn more on ways to achieve higher scores for your campaigns.

The pandemic has irreversibly changed consumer shopping habits in categories like beauty which dominantly sold in-store, the impact has been more visible.

COVID-19 pandemic has accelerated consumer shopping preference to online worldwide. Check out which categories and brands are leading the pack in this evolving trend across countries.