Landing Page for Paid Ads
Landing Page for Paid Ads
Landing Page Strategy The role of landing pages in paid advertising

The landing page serves a crucial role in marketing campaigns, especially for paid advertising, email marketing, and social media promotions.

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Maia, AI copilot for marketers
Maia, AI copilot for marketers
Digital Advertising Strategy Maia : An AI powered copilot for Marketers

Maia is here to put the power of data-driven marketing back into marketers hands. Say hello to the AI-powered copilot and discover how it can unlock new possibilities.

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Google’s reversal on third-party cookies: what it means for advertisers
Google’s reversal on third-party cookies: what it means for advertisers
Audience Targeting & Data Management Strategy Google’s reversal on third-party cookies: what it means for advertisers

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

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Everything brands need to know about the crumbling cookie
Everything brands need to know about the crumbling cookie
Audience Targeting & Data Management Strategy Everything brands need to know about the crumbling cookie

With Google Chrome finally starting its gradual phase out support for third party cookies

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Defining Discovery Commerce Drive Brand Growth with Discovery Commerce

Shopalyst offers brands a marketer friendly platform to power Discovery Commerce:

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Omnichannel Strategy for Brands
Omnichannel Strategy for Brands
Defining Discovery Commerce Reimagining Omnichannel Strategy for Brands

When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.

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Digital Advertising Strategy Activate Full Funnel Marketing from Facebook Ads

A playbook to help brands activate Discovery Commerce to build brands and drive sales from Facebook Ads - FB, IG and the Audience Network

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Digital Advertising Strategy Activate Full Funnel Marketing from Google Ads

A playbook to help brands activate Discovery Commerce to build brands and drive sales from Google Ads - Search, Display, Video.

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Defining Discovery Commerce D2C for Consumer Brands : Omni-channel Discovery Commerce

Large multi-channel CPG brands should make it easy for consumers to discover products they love and offer a choice of shopping options - own D2C storefront, e-marketplaces or offline stores.

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Quality Score
Quality Score
Landing Page Strategy Get better Quality Scores for your PPC campaigns on Google Ads

Quality Score measures the relevance and utility of your ad and landing page to someone searching for keywords you target. Learn more on ways to achieve higher scores for your campaigns.

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