Viewpoints and insights from Shopalyst

When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.

A playbook to help brands activate Discovery Commerce to build brands and drive sales from Facebook Ads - FB, IG and the Audience Network

A playbook to help brands activate Discovery Commerce to build brands and drive sales from Google Ads - Search, Display, Video.

Large multi-channel CPG brands should make it easy for consumers to discover products they love and offer a choice of shopping options - own D2C storefront, e-marketplaces or offline stores.

Quality Score measures the relevance and utility of your ad and landing page to someone searching for keywords you target. Learn more on ways to achieve higher scores for your campaigns.

The pandemic has irreversibly changed consumer shopping habits in categories like beauty which dominantly sold in-store, the impact has been more visible.

COVID-19 pandemic has accelerated consumer shopping preference to online worldwide. Check out which categories and brands are leading the pack in this evolving trend across countries.

Get a deeper understanding of how your ads build visibility for your brand, drive engagement with consumers and influence sales of your products.

Activate frictionless shopping from ad clicks by directing users to a page that offers experiential commerce curated by the brand.

Our cross channel marketing platform helps take the guesswork out and show people ads they care about on any media platform when they are likely to act.

Our advanced audience targeting helps connect you with people who are actively researching or considering a purchase in your category.

Brands need to orchestrate their advertising and promotional efforts in line with what digital consumers are seeing, searching and buying.