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Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).
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When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.
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A playbook to help brands activate Discovery Commerce to build brands and drive sales from Facebook Ads - FB, IG and the Audience Network
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A playbook to help brands activate Discovery Commerce to build brands and drive sales from Google Ads - Search, Display, Video.
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