Leveraging First-Party Data to Build a Community of Shoppers
Leveraging First-Party Data to Build a Community of Shoppers
Audience Targeting & Data Management Strategy Building a Community of Shoppers with First-Party Data

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

Read article
Omnichannel Strategy for Brands
Omnichannel Strategy for Brands
Defining Discovery Commerce Reimagining Omnichannel Strategy for Brands

When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.

Read article
Digital Advertising Strategy Activate Full Funnel Marketing from Facebook Ads

A playbook to help brands activate Discovery Commerce to build brands and drive sales from Facebook Ads - FB, IG and the Audience Network

Read article
Digital Advertising Strategy Activate Full Funnel Marketing from Google Ads

A playbook to help brands activate Discovery Commerce to build brands and drive sales from Google Ads - Search, Display, Video.

Read article