Advanced Audience Targeting

Audience Targeting & Data Management Strategy Amp your Custom Intent Targeting on Google Ads with purchase intent signals

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

Read article

Audience Targeting & Data Management Strategy How to layer purchase intent in your Meta interests targeting

Set up targeting for your Instagram and Facebook campaigns to get your ads should show up in the newsfeed of people who are tagged by Meta with interests in the shopping category for your brand.

Read article

Audience Targeting & Data Management Strategy Google’s reversal on third-party cookies: what it means for advertisers

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

Read article

Audience Targeting & Data Management Strategy Everything brands need to know about the crumbling cookie

With Google Chrome finally starting its gradual phase out support for third party cookies

Read article

Defining Discovery Commerce Reimagining Omnichannel Strategy for Brands

When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.

Read article

Browse all Shopalyst Topics

ACE Framework Ads Automation Advanced Audience Targeting AI Powered Marketing Artificial Intelligence (AI)Audience Builder Automation benchmarking Brand Marketing Commerce Community Community Building Consumer Behavior Conversations Conversion Rate Optimization (CRO)COVID-19 CPG Advertising CPG Marketing Creative Builder digitaladvertising Discovery Commerce discoverycommerce e-commerce performance ecommercemarketing Experience Builder Facebook Advertising Festive season festiveseason First Party Data Full Funnel Marketing Full Funnel Reporting Google Ads Google Custom Intent Targeting Insights Landing Page Builder Machine Learning (ML)market insights Marketing Metrics Marketing Strategy Meta Interest Targeting Offline to Online Acquisition omnichannel ONDC paid search ads path-to-purchase PPC ramadan2023 ROI SEM shopalyst Shoppable Ads shoppable experiences Social Commerce Valentines Day Valentines Marketing