Advanced Audience Targeting

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

Set up targeting for your Instagram and Facebook campaigns to get your ads should show up in the newsfeed of people who are tagged by Meta with interests in the shopping category for your brand.

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

With Google Chrome finally starting its gradual phase out support for third party cookies

When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.