Audience Builder

Audience Targeting & Data Management Strategy How to Spot High-Value Purchase Intent Signals

Identify high-value purchase intent signals and use Shopalyst’s Audience Builder to create precise, high-converting audience segments across Google and Meta.

Read article

The ACE Framework: Digital Success in 2025 | Shopalyst

Digital Advertising Strategy The ACE Framework: A Proven Path to Digital Commerce Success

Discover how the ACE framework can triple your conversion rates by building targeted audiences, creating engaging shoppable content, and designing seamless customer journeys.

Read article

Audience Targeting & Data Management Strategy Amp your Custom Intent Targeting on Google Ads with purchase intent signals

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

Read article

Audience Targeting & Data Management Strategy How to layer purchase intent in your Meta interests targeting

Set up targeting for your Instagram and Facebook campaigns to get your ads should show up in the newsfeed of people who are tagged by Meta with interests in the shopping category for your brand.

Read article

Browse all Shopalyst Topics

ACE Framework Ad Automation Ad strategy Ads Ads Automation Advanced Audience Targeting agentic ai AI Answer Engines AI discovery for brands AI FAQs AI image customization AI marketing automation AI Overviews ai powered audience AI Powered Marketing AI product image editing Answer Engine Optimization (AEO)Artificial Intelligence (AI)Audience Builder Audience Building audience segmentation automate Automation benchmarking brand campaign visuals Brand Knowledge Graph (BKG)Brand Marketing Campaign Setup Commerce Community Community Building Consumer Ads Consumer Behavior Conversations Conversion Rate Optimization (CRO)COVID-19 CPG Advertising CPG Marketing Creative Builder creative optimization creatives digitaladvertising Discovery Commerce discoverycommerce e-commerce performance eCommerce Growth eCommerce Marketing ecommercemarketing Engagement Experience Builder Experiences Facebook Advertising FAQs Featured Snippets Festive festive campaign strategy.Festive season festiveseason First Party Data Full Funnel Marketing Full Funnel Reporting Google Ads Google Custom Intent Targeting high-intent audiences How to optimize for AI answers Hyperlocal Ads Influencer Marketing Influencer storefront Insights JSON-LD schema markup Landing Page Landing Page Builder Machine Learning (ML)market insights Marketing Insights Marketing Metrics Marketing Strategy Meta Interest Targeting Offline to Online Acquisition omnichannel ONDC paid search ads path-to-purchase personalized brand experiences Personalized Shopper Journeys PPC product aware creatives programmatic advertising ramadan2023 Reporting ROI Search Engine Optimization vs Answer Engine Optimization Sell-Thru SEM shopalyst Shoppable Ads Shoppable creatives shoppable experiences Singles’ Day marketing Social Commerce Valentines Day Valentines Marketing Visibility Voice Search Optimization Widget Zero-click search