Google’s reversal on third-party cookies: what it means for advertisers
Google’s reversal on third-party cookies: what it means for advertisers
Audience Targeting & Data Management Strategy Google’s reversal on third-party cookies: what it means for advertisers

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

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Everything brands need to know about the crumbling cookie
Everything brands need to know about the crumbling cookie
Audience Targeting & Data Management Strategy Everything brands need to know about the crumbling cookie

With Google Chrome finally starting its gradual phase out support for third party cookies

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Digital Advertising Strategy Three Trends Bringing the Beauty Counter Online

The pandemic has irreversibly changed consumer shopping habits in categories like beauty which dominantly sold in-store, the impact has been more visible.

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Full-funnel reporting
Full-funnel reporting
Defining Discovery Commerce Get a complete picture of your ad performance

Get a deeper understanding of how your ads build visibility for your brand, drive engagement with consumers and influence sales of your products.

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Shopping landing pages
Shopping landing pages
Landing Page Strategy Craft brilliant brand experiences that are shoppable

Activate frictionless shopping from ad clicks by directing users to a page that offers experiential commerce curated by the brand.

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Audience intelligence
Audience intelligence
Audience Targeting & Data Management Strategy Using Brand Traits to target beyond demographics

Our advanced audience targeting helps connect you with people who are actively researching or considering a purchase in your category.

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