CPG Advertising

Audience Targeting & Data Management Strategy Google’s reversal on third-party cookies: what it means for advertisers

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

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Audience Targeting & Data Management Strategy Everything brands need to know about the crumbling cookie

With Google Chrome finally starting its gradual phase out support for third party cookies

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Defining Discovery Commerce D2C for Consumer Brands : Omni-channel Discovery Commerce

Large multi-channel CPG brands should make it easy for consumers to discover products they love and offer a choice of shopping options - own D2C storefront, e-marketplaces or offline stores.

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