First Party Data

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

With Google Chrome finally starting its gradual phase out support for third party cookies

Shopalyst offers brands a marketer friendly platform to power Discovery Commerce:

When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.